WISN 12 Continues Its Run As Southeastern Wisconsin's Local News Leader
Station Leads All Other Local Newscasts Weekday Mornings, Midday, and Evenings at 5, 6, and 10 p.m.
Station Leads All Other Local Newscasts Weekday Mornings, Midday, and Evenings at 5, 6, and 10 p.m.
MILWAUKEE – July 27, 2023 – According to just released Nielsen data for July 2023, WISN 12 continues its May 2023 sweeps successes, with a repeat of top audiences across every competitive local weekday newscast in the morning from 4:30 to 7:00 a.m., midday from 11:00 a.m. to 1 p.m., and evening at 5:00, 6:00 and 10:00 p.m. among southeastern Wisconsin households. In addition, the station’s local newscasts at 5:00 p.m., 6:00 p.m., and 10:00 p.m. plus the 6:00 a.m. morning news hour, lead the market with four of the top five audiences in weekday news for the second consecutive major sweeps period.
Weekday mornings, “WISN 12 News This Morning” draws the top news audiences from 4:30 to 7:00 a.m. From 7:00 to 9:00 a.m., “Good Morning America” is southeastern Wisconsin’s #1 network morning news. The station also achieved these same top morning news audience rankings in May 2023.
In midday news, WISN 12 continues to draw the top audience with an average 18,964 impressions for its weekday 11:00 a.m. to noon newscast, followed by WITI’s 11:00 a.m. news hour with 17,311. WTMJ draws 16,529 impressions for its noon hour news while WDJT’s noon half-hour news draws 12,147. WISN also led all local midday newscasts in May 2023.
“It is a privilege to serve the viewers of the Greater Milwaukee community and continue to bring them the latest news and information they’ve come to depend on,” says Jan Wade, president and general manager of WISN 12. “We are honored to have earned their loyalty and trust,” adds Wade. “It is something we work hard to do, but also something we never take for granted.”
On the weekend, WISN 12 draws the top five local news audiences with its Saturday and Sunday evening news offerings.
WISN 12 leads weekend mornings with the top four news audiences, including the top local morning newscast on both Saturday and Sunday.
Among Sunday’s current affairs talk shows, WISN 12 draws the top three audiences for the third consecutive major sweeps period this year with ABC’s “This Week With George Stephanopoulos” at 9:30 a.m., and the station’s locally produced “UPFRONT” at 9 a.m. and 11 p.m. WISN also topped viewing among programs in this genre with “This Week” and both “Upfront” airings in February and May 2023.
About WISN 12 and Hearst Television
WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation. Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.