Deion Sanders teamed up with Blenders to release 'Coach Prime' sunglasses. Here's how to get a pair
Deion Sanders and his sunglasses have been making waves recently, and you can now have a pair of “Coach Prime” sunglasses.
Blenders Eyewear are collaborating with the legendary sports icon, unveiling a sunglasses line inspired by the head football coach of the University of Colorado Boulder’s football team.
"Coach Prime is an icon with a multi-generational influence," said Chase Fisher, CEO and founder of Blenders Eyewear in a news release. "From player to now a powerhouse coach, he's become a true game-changer with a bold and unshakable style.”
Related video: A look back at Coach Prime's time at Jackson State
Sanders’ style has caught the attention of sports fans this season and has especially been under the spotlight by many in college football. Sanders' sunglasses and cowboy hat were even the talk of the town in Colorado after comments made by Colorado State football’s head coach Jay Norvell ahead of the rivalry game between the two schools.
Norvell said the following on his weekly radio show: "I don't care if they hear this in Boulder. I told them [ESPN] — I took my hat off, and I took my glasses off. I said, 'When I talk to grown-ups, I take my hat and my glasses off. That's what my mother taught me.'"
The news was heard in Boulder and Sanders had this to say. "Why would you want to talk about us when we don't talk about nobody? All we do is go out here, work our butts off and do our job on Saturday. But when they give us ammunition, they done messed around and made it [personal].”
Ahead of the Colorado State game, Sanders gave out pairs of his new sunglasses to his players in Colorado. The Buffaloes went on to defeat Colorado State in double overtime by a score of 43-35.
The sunglasses come in two styles, black and gold, synonymous with the colors of the Buffaloes. Blenders Eyewear said in a press release that they will serve as the preferred eyewear partner of CU Athletics.
"This collaboration is much larger than our shared love for fashion and eyewear. See, eyewear is much larger than just fashion,” Sanders said in a news release. “It's an outlet to EXPRESS YOURSELF, it's a CONVERSATION STARTER, it sets the DARN TONE! Look good, feel good, PLAY GOOD!"
The Blenders Eyewear x Coach prime sunglasses are priced at $67 and are available to pre-order now on Blenders Eyewear’s website.
Colorado looks to improve to 4-1 when they take on the University of Southern California Trojans on Saturday.