CORPORATION IS MAKING SURE WORKPLACES AROUND THE COUNTRY ARE CONSTANTLY MAKING POSITIVE CHANGES TO MAINTAIN A HEALTHY COMPANY CULTURE. AND THEY’RE DOING THAT THROUGH CONFERENCES. AND OF COURSE, YOU ALL HAVE THE OPPORTUNITY TO ATTEND ONE VERY SOON. WE’LL GET TO TALK ABOUT THAT HERE IN A MINUTE. BUT LET ME INTRODUCE YOU TO WHO WE ARE HERE WITH TODAY. WE HAVE CULTURE ICONS CO-FOUNDER NICK LOMBARDINO AND CEO OF RIDLEY CONSULTING GROUP. BETH RIDLEY. THANK YOU SO MUCH FOR BEING HERE. THANK YOU FOR HAVING US. OF COURSE, FIRST, I WANT TO KNOW A LITTLE BIT MORE ABOUT CULTURE ICON. TELL ME WHERE THIS IDEA CAME TO HAVE SOMETHING LIKE THIS. YEAH. SO THE IDEA STARTED BACK IN 2017. GREEN FAST FORWARD TO TODAY. WE ARE A CERTIFIED B CORPORATION, IRON AND WE’RE ON A MISSION TO INSPIRE POSITIVE CHANGE AROUND WORKPLACE CULTURE. AND THE BIGGEST WAY WE DO THAT IS HOST EVENTS THROUGHOUT THE COUNTRY THAT BRING TOGETHER EXPERTS LIKE OUR FRIEND BETH RIDLEY HERE, SPEAKERS WHO HAVE SUBJECT MATTER EXPERTISE AND A WIDE VARIETY OF AREAS RELATED TO WORKPLACE CULTURE. SO WE GIVE THEM THE PLATFORM AND THE STAGE TO SHARE THEIR IDEAS AND SHARE THEIR TOOLS WITH OUR AUDIENCE. AND SO WE HAVE AN ANNUAL CONFERENCE IN MADISON EACH YEAR WHERE WE JUST HOSTED IN AUGUST, WE WERE ABLE TO HAVE SPEAKERS, PACKERS AND PEOPLE, LEADERS FROM COMPANIES LIKE GOOGLE AND LINKEDIN AND CREDIT KARMA AND SAP. SO IT’S NICE TO HAVE THAT NATIONAL PLATFORM. BUT NOW BEING ABLE TO DO THESE MINI EVENTS IN OUR LOCAL COMMUNITIES LIKE CULTURE, CON, MINI CULTURE, CON AND MILWAUKEE. YEAH, ABSOLUTELY. WE’LL GET ALL THOSE DETAILS HERE IN JUST A LITTLE BIT. BUT BETH, I’M CURIOUS TO KNOW WHAT EXACTLY IS TALKED ABOUT AT THESE CONFERENCES. RIGHT? WE’RE TALKING ABOUT CULTURE IN THE WORKPLACE, BUT WHAT DOES THAT REALLY MEAN? I’VE BEEN GOING TO CULTURE CON SINCE THE BEGINNING, AND I LOVE IT BECAUSE IT’S THE ONE PLACE WHERE I CAN MEET PEOPLE LIKE ME, PEOPLE WHO CARE ABOUT CULTURE. YOU KNOW, A LOT OF TIMES PEOPLE ARE THE ONLY ONE IN THEIR ORGANIZATION WHO CARE ABOUT. IS IT A DIVERSE CULTURE? IS IT INCLUSIVE? LIKE, WHAT CAN WE DO? AND IT CAN SOMETIMES BE LONELY OR FRUSTRATING? AM I DOING THE RIGHT THINGS? I JUST NEED FRESH IDEAS. SO TO BE IN A ROOM OF PEOPLE WHO ARE PASSIONATE AND CARE ABOUT CULTURE ARE MAKING THINGS HAPPEN IN THEIR ORGANIZATIONS, IT’S INSPIRING. NG YOU MAKE GREAT CONNECTIONS, BUT YOU ALSO LEAVE WITH REALLY FRESH IDEAS. YEAH, ABSOLUTELY. AND I THINK YOU HIT IT ON THE ON THE HEAD HERE WHEN YOU WERE TALKING ABOUT BEING THE FIRST IN SOME POSITIONS OR NOT EXPERIENCING SOMETHING OF SOMETHING THAT YOU WERE USED TO IN OTHER WORKPLACES, THAT’S ALSO VERY IMPORTANT. AND EVERYONE HAS AN EVENT OR EVERYONE HAS AN OPPORTUNITY TO GO TO THE EVENT THAT’S HAPPENING NEXT WEEK. THAT’S RIGHT. IT’S OPEN TO THE PUBLIC. IT’S WEDNESDAY, NOVEMBER 1ST AT NO STUDIOS. THE WAY WE TREAT OUR MINI EVENTS IS THEY’RE KIND OF A CONSOLIDATED FORMAT FROM OUR LARGE ANNUAL CONFERENCES. SO IT’S REALLY FOCUSED ON NETWORKING OPPORTUNITIES AMONG THE ATTENDEES THAT COME, AS WELL AS BEING ABLE TO FORM REALLY CLOSE RELATIONSHIPS WITH THE SPEAKERS. SO WE’RE GOING TO HAVE FOUR LOCAL BUSINESS LEADERS GIVING PRESENTATIONS RELATED TO A VARIETY OF WORKPLACE CULTURE TOPICS. JUST TO GIVE YOU A SAMPLING, TEACHING OUR AUDIENCE HOW TO LEAD REMOTE FIRST WORK ENVIRONMENT. IT’S ALSO BEING ABLE TO LEAD ORGANIZATIONS DURING TIMES OF UNCERTAINTY AND AMBIGUITY AND CHANGE. AND SO JUST A LITTLE BIT FLAVOR OF THE THE DIVERSITY OF OF TOPICS THAT WILL BE TALKED ABOUT AT THE EVENT. OKAY, PERFECT. I WAS LOOKING AT THE PICTURES THAT WE HAVE HERE. IT LOOKS LIKE A PARTY. I WANT TO GO I DEFINITELY WANT TO GO REALLY QUICKLY. REALLY JUST BECAUSE WE ARE RUNNING OUT OF TIME. TELL ME, WHAT HAS WHAT HAVE PEOPLE BEEN TELLING YOU ABOUT THIS EVENT? THEY LEAVE ENERGIZED TO GO BACK TO THEIR ORGANIZATIONS AND INVEST IN THIS REALLY IMPORTANT WORK OF MAKING WORKPLACES BETTER? YEAH, ABSOLUTELY. AND THAT’S MUCH NEEDED IN THIS DAY AND AGE. LET’S GO AHEAD AND PULL UP SOME MORE INFORMATION. THE MINI CULTURE CON IN MILWAUKEE TAKES PLACE A WEEK FROM NOW AT KNOW STUDIOS AT 11TH AND MCKINLEY. THERE WILL ALSO BE SOME NETWORKING OPPORTUNITIES, SPEAKERS AND AGAIN LIKE I MENTIONED, A PARTY, A REALLY GOOD TIME. GO AHEAD AND GET ALL THAT INFORMATION