Skip to content
NOWCAST WISN 12 News This Morning
Watch on Demand
Advertisement

How a wave of Gen Z voters will impact upcoming elections

Gen Z are voting at higher rate than previous generations. How will that impact 2024 elections?

How a wave of Gen Z voters will impact upcoming elections

Gen Z are voting at higher rate than previous generations. How will that impact 2024 elections?

Young people are set to change politics, whether that be running for office or heading out to the polls in larger numbers than ever before. Generation Z will leave *** huge mark on American politics for years to come. This is clarified the boundaries of generation Z birth years span from around 1996 to the early 20 tens. Meaning they range in ages between 11 and 27 years old today. The are they and what have they been defined by? They've grown up in *** much more fragmented, less cohesive society in America. That's Morley Winograd, *** senior fellow at us C Annenberg and an expert in young people and politics. He says certain events define every generation for Gen Z COVID-19. Climate change. And Donald Trump's presidency are just some of the tumultuous events that have shaped their lives so far. But that's not one of the major events in their life was the dos decision and the taking away of rights around reproductive freedom that the country experienced. You have *** global threats to democracy in both the Ukraine and in Israel. As we speak, these events have made, the generation cared deeply about freedom and democracy. This generation is different from others in other ways too. They are digital natives. Most unlikely to remember *** time before smartphones. The majority of them get most of their news and information from tiktok, youtube or Instagram. They are also incredibly diverse with just under 50% of the population being nonwhite. Many of them also less religious than older generations. Gen Z is *** much more activist generation. They vote at higher rates than millennials did when they were their age and they're much more inclined to take direct action to solve problems than they are to engage in what some people would call click action as in not doing anything but clicking on social media. How are they poised to change elections going forward? Well, they care more than other generations about certain issues like climate change, mass shootings and mental health. Other ones that have to do with the cost of health care, the cost of higher education, student debt and the related issues there. But the cost of education in general and the cost of housing, they're also the most democratic leaning generation in America. In the latest midterms, Gin Z has supported Dems over the GOP by 27 points. Those under 30 50% planning to vote for Biden 11% voting for Trump. That's *** huge, it's not *** margin that's impossible to overcome. And now more Gen Z are coming of voting age. In fact, since 2020 16 million Gen Z have become eligible to vote. Meanwhile, in the same time frame, 10 million Americans usually on the older end have died. The 2024 election electorate will be about 10% points younger and more liberal than the 2020 electorate. Keep in mind the 2020 electorate elected Joe Bide. But by narrow margins in *** in some critical states battleground states that may well be the shape of the state by state electorate in United States in 2024. But since populations in terms of age and gender tend to be relatively spread evenly across the country, it does suggest that there impact on politics will be to create *** terrain that's more favorable to the Democratic Party and its candidates at all levels of the ballot. This creates some challenges for the GOP. And so even though the Republicans haven't relatively appealing economic message for young voters, let's do something about inflation. Let's do something about the cost of education and health care and so forth. They are unable to take advantage of it to *** great degree because the social issues get in the way of young voters. That being said, Gen Z is *** demographic that cares more about the issues and the council than the party. Young people really are not into partisan loyalty voting, they care about issues, they care about their values. They're looking for candidates whose positions clearly are in line with their values of inclusion and tolerance and collaboration and passion and at the we've already talked about, but the values are very, very important as *** new block of young voters enters the polling booths, politicians tend to be closer to the age of those voters. Grandparents. The current average age of *** member of us Congress is 58 and in the Senate it's 65. That's significantly older than the average age of Americans, which sits at 38 recently. Though Maxwell Frost, *** Democrat from Florida became the first ever Gen Z member of the House energized by the success of other young politicians. More Gen Z are running Frost who is also of Cuban heritage is 25. The first Gen Z member of Congress like many voters his age, he sometimes feels ignored by older politicians but in races age doesn't even come up. Right. That's Mason Morgan, co founder of runs an organization encouraging young conservatives to run for office. *** lot of these American voters are fed up with the state of the economy or any number of issues and they just want to know that they're going to be voting for somebody who is principled who is going to work on the issues that they ran on. Um And that is going to be *** fighter for them in their city council or in their state legislator. He says Gen Z politicians can be successful with fresh thinking and cooper operation, but they are willing to go into the legislator and work uh whether that's across the aisle in some cases. Um But in other cases, work with their colleagues on the conservative side of things. Uh to say, look, we've been talking about this same issue the same way for 30 years. What if we start talking about it in *** different way? Maybe there's *** solution over here that we can find between running for office and making ways as the newest members of the electorate. There's no doubt the Gen Z will make *** bust in the upcoming election and for years to come, it's, it's no longer enough for Gen Z and young millennials to exercise their voice. They have to demand their seat at the table because they bring *** fresh perspective and new ideas to existing and continuing issues that the older generation seems incapable or unwilling to address. But it's gonna be *** younger and younger electorate, bringing us *** more inclusive, *** more tolerant, *** freer and more freedom loving in terms of democracy electorate than we currently see.
Advertisement
How a wave of Gen Z voters will impact upcoming elections

Gen Z are voting at higher rate than previous generations. How will that impact 2024 elections?

What is Gen Z?Officially, Generation Z was born between the mid 1990s and the early 2010s, meaning their ages range from about 11 to 27. Their age is only a small part of what defines their generation, instead it is the events they’ve lived through that have shaped their worldview. “they've grown up in a much more fragmented, less cohesive society in America,” says Morley Winograd, a senior fellow at the USC Annenberg School of Communication, Leadership and Policy and author of three books on millennials. Since they’ve come to understand the world, Gen Z has felt the effects of climate change, COVID-19, several wars abroad, including in Ukraine and Israel, as well as Donald Trump’s tumultuous presidency and the rolling back of reproductive rights. According to Winograd, these events have prioritized democracy and freedom for the generation. Gen Zers are also demographically different from other generations, with just under 50% of the population being non-white. They are also less religious than others and are digital natives, growing up with technology. Gen Z and VotingWhen it comes to politics, Gen Zers are an activist generation. They turn out to vote at higher rates than millennials did when they were the same age. They are also more inclined to take direct action and advocate for their beliefs. Some of the key issues that are top of mind for the generation include gun violence, climate change, mental health, student debt and the cost of health care and housing.In terms of party preference, Gen Z highly favors Democrats. In the last midterm elections, Gen Z’s that could vote supported Democrats over the GOP by 27 points. In more recent polling, under 30s are also planning on supporting Biden over Trump. This pattern looks like it will continue as more Gen Zers turn 18 and become eligible to vote. Since 2020, around 16 million members of Gen Z have turned 18. In this same time frame, 10 million older Americans (over 65) have died. This could shift the voting demographic slightly to the left, possibly presenting challenges to the Republican party. However, Winograd says the generation tends to vote on issues and candidates rather than for parties. “Young people really are not into partisan loyalty voting, they care about issues, they care about their values,” he told Clarified. “They're looking for candidates whose positions clearly are in line with their values of inclusion and tolerance and collaboration and compassion.” Gen Z candidatesWithin the halls of the Capitol, things are still looking pretty much the same. The current average age of a member of Congress is 58, and in the Senate, it’s 65. That’s far older than the average age of an American, which sits at 38. Some young people are trying to change that and make a run for office, and one has already been successful. Rep. Maxwell Frost, a Democrat from Florida, became the first Gen Z member of Congress when he was elected in 2022. There are countless other young people all vying for a spot in politics across the country at the local and state level. Mason Morgan is a co-founder of an organization, Run Gen Z, which empowers such individuals. “It's no longer enough for Gen Z and young millennials to exercise their voice,” said Morgan. “They have to demand their seat at the table, because they bring a fresh perspective and new ideas to existing and continuing issues that the older generation seems incapable or unwilling to address.” While Run Gen Z empowers young conservatives, other organizations like Leaders We Deserve do the same for more left-leaning candidates.“We're seeing in a lot of Gen Z candidates at the local level, they’re very community focused, very inclusive but also very confrontational to the power structures that are standing in the way,” said Winograd.

What is Gen Z?

Officially, Generation Z was born between the mid 1990s and the early 2010s, meaning their ages range from about 11 to 27. Their age is only a small part of what defines their generation, instead it is the events they’ve lived through that have shaped their worldview. “they've grown up in a much more fragmented, less cohesive society in America,” says Morley Winograd, a senior fellow at the USC Annenberg School of Communication, Leadership and Policy and author of three books on millennials.

Advertisement

Since they’ve come to understand the world, Gen Z has felt the effects of climate change, COVID-19, several wars abroad, including in Ukraine and Israel, as well as Donald Trump’s tumultuous presidency and the rolling back of reproductive rights. According to Winograd, these events have prioritized democracy and freedom for the generation. Gen Zers are also demographically different from other generations, with just under 50% of the population being non-white. They are also less religious than others and are digital natives, growing up with technology.

Gen Z and Voting

When it comes to politics, Gen Zers are an activist generation. They turn out to vote at higher rates than millennials did when they were the same age. They are also more inclined to take direct action and advocate for their beliefs. Some of the key issues that are top of mind for the generation include gun violence, climate change, mental health, student debt and the cost of health care and housing.

In terms of party preference, Gen Z highly favors Democrats. In the last midterm elections, Gen Z’s that could vote supported Democrats over the GOP by 27 points. In more recent polling, under 30s are also planning on supporting Biden over Trump. This pattern looks like it will continue as more Gen Zers turn 18 and become eligible to vote. Since 2020, around 16 million members of Gen Z have turned 18. In this same time frame, 10 million older Americans (over 65) have died. This could shift the voting demographic slightly to the left, possibly presenting challenges to the Republican party. However, Winograd says the generation tends to vote on issues and candidates rather than for parties. “Young people really are not into partisan loyalty voting, they care about issues, they care about their values,” he told Clarified. “They're looking for candidates whose positions clearly are in line with their values of inclusion and tolerance and collaboration and compassion.”

Gen Z candidates

Within the halls of the Capitol, things are still looking pretty much the same. The current average age of a member of Congress is 58, and in the Senate, it’s 65. That’s far older than the average age of an American, which sits at 38.

Some young people are trying to change that and make a run for office, and one has already been successful. Rep. Maxwell Frost, a Democrat from Florida, became the first Gen Z member of Congress when he was elected in 2022. There are countless other young people all vying for a spot in politics across the country at the local and state level.

Mason Morgan is a co-founder of an organization, Run Gen Z, which empowers such individuals. “It's no longer enough for Gen Z and young millennials to exercise their voice,” said Morgan. “They have to demand their seat at the table, because they bring a fresh perspective and new ideas to existing and continuing issues that the older generation seems incapable or unwilling to address.” While Run Gen Z empowers young conservatives, other organizations like Leaders We Deserve do the same for more left-leaning candidates.

“We're seeing in a lot of Gen Z candidates at the local level, they’re very community focused, very inclusive but also very confrontational to the power structures that are standing in the way,” said Winograd.