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Upgraded 'Aurora Pavilion' to open at Summerfest grounds as part of expanded partnership with Aurora Health Care

The 'Aurora Pavilion' is now located in the center of Henry Maier Festival Park, just inside the Mid Gate.

Upgraded 'Aurora Pavilion' to open at Summerfest grounds as part of expanded partnership with Aurora Health Care

The 'Aurora Pavilion' is now located in the center of Henry Maier Festival Park, just inside the Mid Gate.

DRINKS. HANUKKAH OFFICIALLY STARTS AT SUNDOWN ON. NEW THIS MORNING, A MAJOR MAKEOVER COMING TO ONE OF THE STAGES AT SUMMERFEST 12 NEWS MALLORY ANDERSON IS LIVE NEAR HENRY MAIER FESTIVAL PARK AND MALLORY, THE UPGRADED AURORA PAVILION WILL BE OFFICIALLY UNVEILED NEXT YEAR. YEAH. GERRON THE AURORA PAVILION WILL BE AT THE CENTER OF HENRY MAIER FESTIVAL PARK JUST INSIDE THE MID GATE WHERE WE ARE RIGHT NOW. IT’S ACTUALLY THIS BLUE BUILDING BEHIND ME WITH THE WHITE AWNINGS. LAST SUMMER IT WAS KNOWN AS THE SOUNDWAVE STAGE, AND IN 2022 IT WAS CALLED THE JOHNSON CONTROLS WORLD SOUND STAGE. IF YOU’RE FAMILIAR WITH THE PARK AT A SPECIAL BOARD MEETING THIS MORNING, MILWAUKEE WORLD FESTIVAL INC AND AURORA HEALTH CARE ANNOUNCED THE NEW STAGE SPONSORSHIP AS A PART OF AN EXPANDED PARTNERSHIP BETWEEN THE TWO GROUPS. WE LOOK FORWARD TO THE EXCITEMENT AHEAD AND WE LOOK FORWARD TO ROCKING ON IN 2024. THAT’S CHRISTY GARCIA THOMAS OF AURORA HEALTH, EXPRESSING THEIR EXCITEMENT ABOUT THE DEAL. UPGRADES TO THE PAVILION INCLUDE A WIDENED ENTRANCE, WHICH WILL INCREASE VENUE CAPACITY. THEY’LL ALSO IMPROVE ACCESSIBILITY FOR THOSE WITH LIMITATIONS, EXPAND WALKWAYS, UPDATE THE BATHROOMS AND ADD A BIG PERMANENT VIDEO SCREEN. BUT THIS AGREEMENT WITH AURORA WILL ACTUALLY GO BEYOND THE SUMMERFEST MUSIC FESTIVAL. THE TWO GROUPS SAY THEY ACTUALLY PLAN TO HOLD EVENTS TOGETHER AT THIS PAVILION YEAR ROUND. WE CAN ALSO BRING SOME OF OUR COMMUNITY I-90 COMMUNITY HEALTH WORK TO THE SUMMERFEST GROUNDS, SUCH AS POTENTIALLY BRINGING OUR MOBILE CLINICS, DOING COMMUNITY DIAPER DRIVES AND OTHER THINGS THAT WILL BE WORKING ON AND WILL HAVE PROGRAMING FOR THAT WILL BE READY TO ANNOUNCE IN MARCH. AND SO MALLORY, WHAT TYPE OF MUSICIANS DO THEY PLAN TO HOST THERE AT THE AURORA PAVILION? IT’S REALLY GOING TO BE A MIX OF LOCAL ARTISTS AND NATIONAL TOURING ACTS. BUT IF YOU WENT TO SUMMERFEST LAST YEAR AND YOU WENT TO THE SOUND STAGE, YOU MAY REMEMBER THAT THEY HAD A LOT OF DJS, ELECTRONIC MUSIC AND DANCE PARTIES AT THAT STAGE. THEY SAY THEY’RE ACTUALLY BRINGING THAT BACK FOR 2024 BECAUSE IT WAS SO POPULAR LAST YEAR. SO YOU’LL BE ABLE TO SEE THAT SAME KIND OF SETUP EVERY SINGLE NIGHT DURING SUMMERFEST AT THE NEW AURORA PAVILION. YOU CAN CONFIRM IT WAS A GOOD TIME AND IT’S NEVER TOO EARLY TO START THINKING ABOUT THE SUMMER MALLOR
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Upgraded 'Aurora Pavilion' to open at Summerfest grounds as part of expanded partnership with Aurora Health Care

The 'Aurora Pavilion' is now located in the center of Henry Maier Festival Park, just inside the Mid Gate.

An expanded partnership is bringing a major renovation to one of the Summerfest stages.On Thursday, Milwaukee World Festival, Inc. (MWF) and Aurora Health Care announced they are expanding their existing partnership after 6 years, which includes a new stage sponsorship. The Aurora Pavilion is now located in the center of Henry Maier Festival Park, just inside the Mid Gate. Last summer, the venue was known as the Sound Wave Stage. Back in 2022, it was called the Johnson Controls World Sound Stage. "We look forward to the excitement ahead, and we look forward to rocking on in 2024," said Cristy Garcia-Thomas, the President of Advocate National Center for Health Equity, which is the parent company of Aurora Health Care.Upgrades to the pavilion will include a widened entrance, which will increase venue capacity. Accessibility will also be improved for those with limitations, walkways will be expanded, and bathrooms will be updated. A big permanent video screen will also be installed at the venue. During Summerfest, the Aurora Pavilion will host a mix of local artists and national touring acts, featuring diverse genres. The Sound Waves DJ/Dance party concept, which debuted in 2023 and features popular DJs and elevated lights and sound, will continue to be incorporated into the Aurora Pavilion programming each night.Aurora Health Care and MWF say this agreement with Aurora will go beyond the Summerfest music festival. The two groups say they plan to hold events together at the pavilion year-round."We like the way in which we can bring diverse audiences together to enjoy music and entertainment and then also continue to utilize the stage assets year-round," said Garcia-Thomas. "We can also bring some of our community health work to the Summerfest grounds, such as potentially bringing our mobile clinics, doing community diaper drives and other things that we'll be working on. We'll have programming that we'll be ready to announce in March."Aurora Health Care has also been the Exclusive Health Care partner of Summerfest, which will continue with this expanded partnership. Aurora sponsors First Aid, the Nursing Mother’s Suite, Lost Children’s Area and identification wristbands, healthy menus, sunscreen, and hand sanitizer stations at Henry Maier Festival Park.They will also sponsor Latin Music Day during Summerfest, along with a free morning workout event at the park.

An expanded partnership is bringing a major renovation to one of the Summerfest stages.

On Thursday, Milwaukee World Festival, Inc. (MWF) and Aurora Health Care announced they are expanding their existing partnership after 6 years, which includes a new stage sponsorship.

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The Aurora Pavilion is now located in the center of Henry Maier Festival Park, just inside the Mid Gate.

Last summer, the venue was known as the Sound Wave Stage. Back in 2022, it was called the Johnson Controls World Sound Stage.

"We look forward to the excitement ahead, and we look forward to rocking on in 2024," said Cristy Garcia-Thomas, the President of Advocate National Center for Health Equity, which is the parent company of Aurora Health Care.

aurora pavilion
Milwaukee World Festival, Inc.
Rendering of Aurora Pavilion

Upgrades to the pavilion will include a widened entrance, which will increase venue capacity. Accessibility will also be improved for those with limitations, walkways will be expanded, and bathrooms will be updated. A big permanent video screen will also be installed at the venue.

During Summerfest, the Aurora Pavilion will host a mix of local artists and national touring acts, featuring diverse genres. The Sound Waves DJ/Dance party concept, which debuted in 2023 and features popular DJs and elevated lights and sound, will continue to be incorporated into the Aurora Pavilion programming each night.

aurora pavilion
Milwaukee World Festival, Inc.
Rendering of Aurora Pavilion

Aurora Health Care and MWF say this agreement with Aurora will go beyond the Summerfest music festival. The two groups say they plan to hold events together at the pavilion year-round.

"We like the way in which we can bring diverse audiences together to enjoy music and entertainment and then also continue to utilize the stage assets year-round," said Garcia-Thomas. "We can also bring some of our community health work to the Summerfest grounds, such as potentially bringing our mobile clinics, doing community diaper drives and other things that we'll be working on. We'll have programming that we'll be ready to announce in March."

Aurora Health Care has also been the Exclusive Health Care partner of Summerfest, which will continue with this expanded partnership. Aurora sponsors First Aid, the Nursing Mother’s Suite, Lost Children’s Area and identification wristbands, healthy menus, sunscreen, and hand sanitizer stations at Henry Maier Festival Park.

They will also sponsor Latin Music Day during Summerfest, along with a free morning workout event at the park.